The beginnings were small offering classic example of the enterprising Punjabi spirit. In the early days of the country’s independence post partition in 1947, the legendary Pahwa Brothers dreams of providing the common man an affordable means of mobility.
Over the years the business expanded and it saw the birth of more companies doing various components needed to complete bicycle assembly. The Group grew to own facilities making almost all such parts.
And the marketing strategies: wide choice, updated quality, affordable price, streamlined distribution and an appealing message.
A RIDE FOR EVERY RIDER ,
A RANGE FOR EVERY TERRAIN.
Blue-Green, GREY-GREEN, Grey-Orange, WHITE-ORANGE